The fast-fashion giant will begin offering “second-hand goods” in November, joining a growing number of big brands experimenting with such services. Paula Ampuero said the move is a step forward in the brand’s sustainability strategy and aims to give customers a full range of options to extend the life of their old Zara clothes.
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Once launched, the platform offers options for repair services, a peer-to-peer marketplace for resale, or donating unwanted clothing.
The announcement comes at a time when brands are flocking to the burgeoning second-hand market, seeking business opportunities and seeking to capitalize on the lure of green marketing. Earlier this week, super fast fashion giant Shein launched its own resale service.
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Zara’s service is not designed to be profitable and currently has no plans to expand into other markets, Ampuero said.
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“We started in the UK because it’s an important market. It’s very important to us and our customers in the UK are very demanding,” she said. We’ll see how it develops. ”